The
Blueprint.
We help vape and cannabis brands build competitive moats around their business, shaped by 15+ years of doing the same on our own platforms.
Start the conversationWhat a competitive moat looks like.
Four layers that compound over time. When they're all in place, your rankings become almost impossible to displace.
Topical Authority
Own a subject so completely that Google has no choice but to rank you. We map every intent cluster in your niche and build content that covers it all.
Link Equity
In restricted industries, link building is harder. That's the point — it's the barrier that protects your rankings once you've built them.
Technical Edge
Speed, structure, and signals. While your competitors' sites crumble under algorithm updates, yours is built to last.
Compliance Armour
Platform rules change. We build strategies that survive it — and capitalise on competitors who don't.
Three ways to work together.
Every engagement is scoped individually. These aren't packages — they're starting points for a conversation.
For founders & in-house teams who need a strategic co-pilot.
- Monthly strategy sessions (2x per month)
- Competitive moat analysis
- Content architecture review
- Algorithm & policy change response
- Slack access for rapid questions
Full-stack organic growth — from strategy to execution.
- Everything in Advisory, plus:
- Custom growth framework build
- Content cluster creation & management
- Link acquisition strategy & execution
- Technical SEO oversight
- Monthly performance reporting
Launching into a new restricted market? Start with the right foundation.
- Market landscape analysis
- Competitive intelligence report
- Launch strategy roadmap
- Initial content architecture
- 90-day execution plan
Choose the level of leadership you need.
These are the specialist service pages for brands that need SEO, content, and organic growth handled with restricted-market experience.
Senior SEO direction for vape brands and shops.
For teams that need someone to own prioritisation, technical SEO judgement, content strategy and organic growth rhythm without hiring a full-time SEO director.
View service -> Fractional Head of ContentEditorial leadership for vaping and cannabis brands.
For brands that need a serious content operating system: strategy, briefs, standards, review, and a clear point of view in a market full of generic AI output.
View service -> Content Marketing ServicesSearch-led content that supports revenue.
For vape, cannabis and CBD brands that need buying guides, category support, comparison content, refreshes and internal-link systems that make content useful.
View service ->"SEO in restricted industries isn't a sprint. It's a compounding asset — and we build yours to last."
— Richard Goodwin, Founder, AtomizedSEO