Built in the
hardest niche
on the internet.
AtomizedSEO exists because restricted-industry brands have been let down by generalist agencies that don't understand the rules of the game. We do — because we wrote the playbook ourselves.
Work with usSEO built for brands ads won't reach.
When paid social is off-limits, when Google flags your category as YMYL, when mainstream press won't cover you — organic search isn't just a channel. It's your entire growth engine.
AtomizedSEO specialises exclusively in restricted industries: vaping, cannabis, hemp, and adjacent regulated sectors. We don't dabble. Every framework we've built, every strategy we deploy, has been forged in the most scrutinised corner of the internet.
The result is an approach to organic growth that doesn't just survive algorithm updates — it compounds through them. Because it's built on topical depth, genuine authority, and the kind of content that earns trust from both Google and the people who actually buy.
Topical Authority
We map every intent cluster in your niche and build content that covers it completely — the kind of depth that makes Google treat your site as the definitive source.
Community-Led Link Acquisition
Mainstream press won't cover restricted brands. We build links through industry publications, niche communities, and original research assets that earn citations naturally.
Generative Engine Optimization
As AI search reshapes how people find information, we structure content to be cited inside ChatGPT, Perplexity, and Google AI Overviews — the new front page.
Compliance-Aware Strategy
Platform rules, advertising bans, and YMYL scrutiny aren't obstacles for us — they're the environment we've operated in for over a decade. We build strategies that survive them.
Richard Goodwin
Founder & Lead Strategist
Richard Goodwin is the architect of VapeBeat, a platform he founded in 2015 and scaled into one of the most trafficked nicotine and cannabis authorities in the world. A former London-based technology journalist, Richard transitioned from reporting on innovation to engineering it — spending over a decade mastering the most volatile landscape in digital marketing: restricted industries.
While most brands rely on the crutch of paid social or PPC, Richard built a multimillion-visitor empire through pure organic dominance. He didn't just survive the industry-shifting "Medic" and "Helpful Content" updates — he thrived. By developing a proprietary methodology for ranking high-intent content in YMYL and restricted sectors, he proved that organic search is the ultimate lever for sustainable growth when traditional funnels like Facebook and Instagram are off-limits.
With tens of millions of clicks driven to his own properties, Richard doesn't offer theoretical advice. He provides battle-tested content playbooks and SEO strategies designed for brands that need to win in high-competition, high-regulation environments.
"If your industry is restricted, I'm the strategist who knows exactly how to unlock your visibility — because I've spent fifteen years doing it for myself."
If your industry is restricted, Richard is the strategist who knows exactly how to unlock your visibility.
Let's build your
competitive moat.
Every engagement starts with a conversation. Tell us about your brand, your niche, and where you want to be in 12 months.